The BASS Festival is a month-long festival celebrating the best of the streets. An innovative design was required for the festival exploring the four elements of Hip Hop; B-Boying, DJing, MCing and Graffiti. Using the BASS acronym and giving each letter from it an element. The letter ‘B’ is designed to look like a speaker to represent the music the BBoys/Girls perform their moves to. ‘A’ is a record deck/turntable to represent the DJing element of Hip Hop. ‘S’ has a brick wall texture with tags on it for the Graffiti element. The final ‘S’ has a microphone and lead coming out it with a texture the same as a microphone shield to show the MCing element of Hip Hop. A custom font for the BASS lettering was also designed to give it a slightly abstract and unique feel.
