Studebakers were a newly established business, specialising in car detailing and paint correction.
The brief was to design a website that showcased Studebakers as the ultimate in auto valeting in the West Midlands, with 'Excellence As Standard'. The site had to appeal not only to the individual but also to businesses that owned a fleet of cars. It needed to attract not only the car obsessive but also the average driver who wanted their vehicle to have a showroom finish.
To achieve this we designed a site that evoked the class and sophistication of a premium car brand. Professional photography was essential to the design of the site and close-ups of the cars were used to emphasise the expertise the technicians put into their work at Studebakers. Working with a copywriter we transformed the dry and technical descriptions of their services into more exciting and desirable treatments their cars could have.
The end result was to establish a visual style and tone of voice that Studebakers could maintain throughout all their communications whether online or print but always promoting their 'Excellence As Standard' ethos.