finning cat direct mail for forklift trucks

Client: Finning CAT Project: Lead Generation Mailer

Finning CAT required a direct mail piece to help them generate leads for their Materials Handling Division. Designed to look like a spare parts box for their forklift trucks, this mailer was sent to targeted businesses which resulted in a full years targets being reached in half the time.

The mailer comprised of a faxback form, a specific case study and a postcard with an incentive to get a free pair of CAT boots for every order made. The actual box itself also revealed savings and offers on products. Designed at Starfish.

finning cat mailer with response card, faxback form and case study

- Finning CAT mailer: once opened, it revealed a response card with incentive, faxback form and case study.

Finning CAT mailer opened out showing potential savings and offers

- Finning CAT mailer opened out showing potential savings and offers.

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