stack of When Talent Shines books

Client: Endurance Project: Fashion Branding

Prestige Ltd are a company that produce high quality outdoor apparel for a number of premium clothing brands in Britiain. Using their experience and knowledge in this field they set about developing their own in-house brand called ENDURANCE.

We were commissioned to bring this brand to life by creating an identity that would embody quality, craftsmanship, performance and reliability - in short a genuine and fashionable British brand.

We explored a classic typographic route that would allow us to imbue the identity with a sense of heritage, giving the impression of a well established brand with a long history. The logo evoked an era of style and sophistication allowing it to stand alongside exisiting competitors brands such as Barbour, John Partridge and Gloverall.

The final identity chosen would be used on their website, catalogues and advertising, while on their garments it would be seen on swing tags, neck labels and badges.

mock up of Endurance look book front cover

- Endurance Autumn / Winter look book front cover.

mock up of Endurance Men's inside spread

- Endurance Men's look book inside spread.

mock up of Endurance Men's swing ticket

- Endurance clothing swing tickets.

mock up of Endurance Men's GQ magazine advert

- Endurance Men's GQ magazine advert concept.

mock up of Endurance Men's GQ magazine dps advert

- Endurance Men's GQ magazine double page advert concept.

website mockup of Endurance men's section

- Design concept for Endurance website.

website mockup of Endurance women's section

- Design concept for Endurance website.

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When Talent Shines Handbook

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The Workplace

Finning CAT

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